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Writer's pictureRick Ray

Four for the price of one?


Time for some more light-heartedness in the highly competitive market environment we all live in… because it is a hard, cruel world out there! Smile, please…


No, we’re not talking about an exaggerated “sales promotion” offer in some aggressive IMC program. But all of you who have been following brandstory’s Blogs over the past months may very well “get it!”


Because yes, brandstory’s Strategic Brand Story™ provides four complementary, inter-related strategic benefits simultaneously… all “for the price of one!” That’s what our insightfully multi-purposed strategic business tool actually provides: “Four for the price of one!”


Whether your organization is seeking a clarified Positioning expression, defined in human terms, or seeking a proven guide for “One Voice” brand communications, or seeking to unify and amplify the efforts of all the brand’s stakeholders, both internal and external, or seeking to define and manifest the brand’s own unique and winning Organizational Culture… brandstory’s Strategic Brand Story™ does it all. No matter what your own priority needs may be. Four-in-One, like a Swiss Army knife for brands.

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